1 July 20265 min read
Google Ads or Meta: which should you start with?
Search ads catch people already looking for you. Social ads create demand you did not have. Which to start with comes down to one question about your customers.
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15 Apr 20265 min read
How much do Google Ads cost for a local business in Australia?
What local businesses spend on Google Ads in Australia, what drives the cost, and how to know whether it is working.
6 May 20266 min read
Google Ads or Facebook ads: which is right for a local business?
Google catches people already searching for you. Facebook and Instagram build demand before they search. How to choose between them, and why most local businesses run both.
27 May 20264 min read
Why paying an agency a percentage of your ad spend works against you
The percentage-of-spend model is the industry standard, and it quietly rewards your agency for spending more of your money. Why a flat fee is fairer, and what to ask before you sign.
13 May 20265 min read
SEO or Google Ads: which gets a local business customers faster?
Google Ads brings customers this week. SEO brings them for years. How to decide where to start, and why the two work best together.
2 June 20266 min read
How to get your business recommended by ChatGPT and Google's AI
More people are asking AI tools for recommendations instead of searching Google. How those tools decide who to name, and how to become one of them.
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