A specialist aircon cleaning business is getting high-intent clicks for around $3 each and turning that traffic into booked cleans at three times what the ads cost.
The starting point
Complete Air-Con Cleaning does one thing and does it properly: professional aircon cleaning with clear, no-hidden-fee pricing. The problem was getting in front of people at the moment their system needs a clean, rather than waiting on word of mouth.
They needed a channel that paid for itself and brought in booked jobs, without burning budget on clicks from people who were never going to book.
What we did
Buy the high-intent searches
We put the budget behind the exact searches people use when they want their aircon cleaned in the area, so almost every click is someone ready to book rather than browse.
Lead with a clear price
The ads and landing page led with the from-price and no hidden fees, which pre-qualifies the click and keeps the cost per click low because the people who click already know what to expect.
Make booking the obvious move
We pointed everything at a single clear next step so a cheap click turns into an actual booked clean, and tracked it through so the spend follows the searches that pay.
The result
Clicks are landing at around $3 each, and because they are the right clicks, the campaign is returning roughly three times what it costs to run.
The channel now brings in booked cleans on demand instead of hoping the phone rings, with room to scale as the numbers hold.
“The clicks are cheap and they actually book. For what we spend, the return speaks for itself.”
