A QBCC-licensed building design studio went from quiet stretches between referrals to a booked calendar of real custom-home and renovation projects.
The starting point
The Draughtsman builds construction-ready plans for custom homes, renovations and commercial jobs across South East Queensland. The work was excellent and the reviews backed it up, but new projects came almost entirely from word of mouth.
That meant good months and quiet months with no way to even it out. A run of boosted Facebook posts had brought in plenty of clicks and almost no real projects, mostly people pricing a backyard shed.
What we did
Search built around real intent
We put the budget behind the searches that signal a genuine project, like custom home design Brisbane and building approval drawings, and kept it away from the broad terms that drain spend on browsers.
A landing page matched to the work
Instead of pointing ads at the homepage, we built one page that spoke directly to homeowners and renovators, showed the kind of plans they would get, and made the next step obvious.
A form that qualifies
The enquiry form asks about project type, budget range and timeline up front, so the studio only spends time on people who are actually ready to draw.
Meta to stay in front
Light retargeting on Facebook and Instagram kept The Draughtsman in front of people who visited but did not enquire on the first look, which is most people choosing a designer.
The result
Inside 90 days the account was returning five dollars for every one spent, and the bigger shift was the quality of the enquiries. The studio was talking to people with a real budget and a real timeline instead of fielding price-shoppers.
The calendar now sits booked weeks ahead, and the quiet stretches between referrals are gone.
“We went from hoping the phone would ring to choosing which projects to take on. The enquiries actually match the work we want to do.”
