A solar and battery installer went from a slow trickle of quote requests to 39 genuine enquiries in the first week of running ads with us, at a lower cost per lead than they had been paying.
The starting point
OzEnergi installs solar, battery storage and EV charging across the Sunshine Coast, Gold Coast and Fraser Coast, with their own in-house electricians and a real focus on after-sales support. The work was strong, but the lead flow was inconsistent and leaned heavily on referrals and a handful of comparison sites that took a cut.
When they did buy leads, they were paying too much for them and sharing the same enquiry with three or four other installers, so every quote turned into a race to the bottom on price.
What we did
Own the enquiry, not a shared lead
We built campaigns that send people to OzEnergi's own site and booking form, so every lead is exclusive to them instead of sold to a handful of installers at once.
Target ready-to-buy homeowners
We focused the spend on the suburbs and searches that signal a homeowner actually looking to install solar or a battery, and filtered out renters and tyre-kickers with negatives and audience settings.
A free assessment as the first step
The offer led with a free, no-pressure home assessment, which is a much easier yes than a hard sell, so more of the right people put their hand up.
Speed to lead built in
We wired the form so every enquiry hits the team the moment it lands, because in solar the installer who calls back first usually wins the job.
The result
The first week brought in 39 genuine enquiries, all exclusive to OzEnergi, and the cost per lead came in $25 lower than what they had been paying the comparison sites.
For the first time the diary was filling from leads they actually owned, instead of ones they had to fight three other installers for.
“In the first week we had more real enquiries than we normally get in a month, and they were ours, not shared with everyone else. That changed everything.”
