A doctor-run aesthetics clinic across Parramatta and Maitland, with a new site built and optimised to rank on Google and get named by AI search for the treatments they offer.
The starting point
Dr Furella Aesthetics is a doctor-run cosmetic, body contour and skin clinic across Parramatta and Maitland, in a market where trust and being found at the right moment decide who gets the booking.
The clinic needed a site that did justice to the brand and, just as importantly, one that Google and the new AI search tools could actually understand and recommend.
What we did
A site search engines can read
We built the site clean and fast with the structure, headings and metadata in place so Google can crawl every treatment page and understand exactly what the clinic offers and where.
Optimised for AI search too
We wrote and structured the content so the clinic can be picked up and named by AI answers and assistants, not just the traditional blue links, which is where more people now start their search.
Local signals for two clinics
We set the site up to rank for both Parramatta and Maitland, so each location shows up for the people searching near it rather than competing against itself.
The result
The site is live and fully optimised for both search and AI, with the technical foundations and content in place to rank and to be recommended.
We are tracking rankings and enquiries as they build, and will share the numbers here once there is a full window of results to show.
“The site finally looks like the clinic we run, and it is built to actually be found. We are excited to see where it lands.”
