A medically certified UVC disinfection device needed to reach hotels, hospitals and aged-care buyers. We turned a niche product into a steady run of qualified demos.
The starting point
RemUVe makes a certified UVC device that disinfects mattresses without chemicals, built for hotels, healthcare and aged care. The technology is genuinely strong, but the buyers are hard to reach and slow to commit.
The challenge was getting in front of facility managers and procurement teams, then giving them a reason to take the product seriously rather than scroll past.
What we did
Target the buyer, not the public
We focused the spend on the searches and audiences that match facility managers in hospitality, healthcare and aged care, where infection control is already a budget line.
Lead with proof
We led with the certification and the testing data, because in this market trust is the whole sale. A free infection-control guide gave buyers a low-pressure first step.
A page built for a demo
The landing page existed to do one thing, book a demonstration, and stripped out everything that did not move a buyer toward that.
The result
Over the first 60-day window the campaigns returned 5.4 times their spend and brought in 47 enquiries that were worth a sales conversation, including 12 hotel groups now working through their pipeline.
A product that used to depend on trade shows and cold outreach now has a channel that produces qualified buyers on demand.
“We knew the product stood up. What we did not have was a reliable way to get it in front of the right buyers. Now we do.”
