A sports and leisure travel company was almost invisible on Google for the trips it actually sells. We rebuilt the brand and the site so the right people find them, and visitors and enquiries climbed.
The starting point
SALT puts together sports and leisure travel packages, the kind of trip people research for weeks before they book. The work was strong and the repeat customers loved it, but almost all new business came through word of mouth.
On Google they were nowhere for the trips they sell. Someone searching for the exact tour SALT offered would find a bigger operator first, and the brand and site did not do justice to the experience they actually deliver.
What we did
A brand that matches the trips
We refreshed the brand so the way SALT looks online finally matches the quality of the travel they put together, then carried it through the whole site.
SEO built around real trips
We targeted the specific searches people use when they are ready to book a sports or leisure trip, and built pages around those destinations and packages rather than vague travel terms.
A site built to be found and to convert
We rebuilt the site to load fast, read clearly on a phone, and turn a curious visitor into an enquiry, with structured data so search engines understood every trip.
The result
Within a few months SALT had more than tripled the visitors coming from Google, was showing up at the top for the trips it actually sells, and finally looked the part online.
The real signal was the inbox. Trip enquiries from people who had never heard of SALT climbed 58 percent.
“We always relied on repeat travellers and referrals. Now people find us on Google for the exact trips we run, and they arrive ready to book.”
